Pinewood Technologies invests $4.2m in AI firm Seez, secures US distribution rights

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Pinewood Technologies, previously known as Pendragon, has announced an advanced subscription agreement with Seez, a company recognised for its automotive AI technology.

As per the terms of the deal, Pinewood Technologies, which is traded on the London Stock Exchange, will invest $4.2 million (£3.2 million) in a minority investment round.

The London-based firm also disclosed that it has obtained exclusive distribution rights for Seez's AI products in the US market, bolstering its North American market presence as it gears up for expansion with Lithia Motors.

Bill Berman, CEO of Pinewood Technologies, commented: "This is a unique opportunity for us to further enhance our industry leading SaaS offering in the automotive retail market."

"Seez is an outstanding business that offers sophisticated, AI-powered products to the automotive sector and this investment offers compelling commercial and operational benefits for Pinewood.", as reported by City AM.

"We are looking forward to partnering with Seez and are excited about the future opportunities with their comprehensive AI product suite."

In April, Pinewood Technologies reported its inaugural financial results since transitioning from a motor dealership to a software provider, delivering cloud-based management solutions for car dealerships.

The company recorded revenues of £24.5m from its software division for the 13-month period ending January 2024, while its former car dealership operation, Pendragon, posted revenues of £4.3bn.

The company's software operations saw a rise in revenue from the £19.1m it achieved in 2022, albeit over a 12-month period. Operating profit also increased from £7m in 2022 to £10m in the 13 months leading up to January 2024.